What moves us
What moves us
Our values and purpose guide us to inspire people and create a better world.
THE HEINEKEN GROUP
This is our dream and what guides our way of doing business in Brazil. To reach each heart, we strive to go beyond brand presence in consumption moments. Our aim is to build relationships of respect and trust with everyone who interacts with the HEINEKEN Group every day: Our team, our partners and customers, and society as a whole.
OUR STRATEGY
HEINEKEN Group’s sustainability journey is marked by strategies that guide us with goals, positioning, and initiatives in the environmental, social, and responsibility spheres.
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Performance in the environmental sphere
We endeavor to tackle climate change, to drive the circular economy, and to protect water resources, and we invest in renewable energy projects, recycling, and in solutions for water stress areas.
Our Projects
Attention to social issues
We know that having a safe work environment and a diverse team makes us as strong and unique as our brands. And that, because of this, we are able to make a difference in the communities where we operate.
Our Work
Exercising out responsibility
The responsibility pillar of our strategy emphasizes moderation and responsible
consumption. We want to spread positive attitudes to promote a balanced lifestyle and combat excessive alcohol consumption.